Vusr Solves the VR/AR Industry’s Fragmentation Challenges by Offering Publishers and Creators a White-Label Platform to Distribute Content

TORONTO – Sept. 25, 2017 – Continuing its mission to solve the fragmentation of the virtual reality (VR) industry, Secret Location, a pioneering VR and technology studio, today revealed the latest update to Vusr, a first-of-its-kind, adaptable publishing platform. Vusr is considered one of the top white-label methods for creators looking to easily publish, distribute and monetize 360-degree video to any head-mounted-display (HMD) – with today’s update it can now support real-time rendered content including room-scale VR and augmented reality (AR) content.

Vusr’s ability to distribute real-time rendered experiences that can be viewed in any HMD is already being used by world-leading publishers to distribute content to the masses. Much of VR and AR technology is applied to gaming but can be pushed beyond to offer vast applications from entertainment, news, social issues and business-level operations – Vusr is now the easiest solution for consumers to transport themselves into any experience, built for any occasion.

“Allowing publishers to incorporate real-time rendered VR and AR content, and go beyond just 360 video, opens up endless possibilities.” said Secret Location President and Founder James Milward. “Removing barriers and simplifying distribution is going to accelerate the amount and quality of content we’re seeing in the industry, which is really what we need in order to grow it.”

“With every advent of new technology there is a period of fragmentation and VR is no different. While consolidation will happen over time, we’re still at a phase where the hardware, software, formats, and techniques are still ballooning at a rapid pace. Without efforts to centralize, creators and publishers are left with no means to grow an audience and monetize their content,” added Secret Location Chief Product Officer and Co-Founder Ryan Andal. “Vusr is the first VR content management platform to develop and release the tech necessary to support room-scale content. By doing so, we can confidently say our solution is leading the way to help these visionary creators, actually reach an audience, today.”

Vusr is designed with a streamlined user-experience allowing for a massive variety of VR content to be experienced within a single unified app. Content creators can eliminate the roadblocks keeping content from being viewed by as wide an audience as possible by integrating with Vusr’s platform and giving people a branded all-in-one launcher.

To learn more about Vusr’s capabilities and future endeavors, visit:  

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About Vusr
Vusr is a white-label, cloud based content management system for VR distribution. With Vusr, VR creators are able to seamlessly distribute and manage content across all major platforms from a centralized content management tool. The Vusr platform offers solutions to a number of challenges in VR distribution, monetization and location-based experiences. Vusr was incubated in Secret Location and is backed by Entertainment One, a global independent studio that specializes in full-service publishing focusing on the development, acquisition, production, financing and distribution of world-leading entertainment content.


About Secret Location, an Entertainment One company
Launched in 2009 and acquired by Entertainment One (eOne) in 2016, Secret Location combines cutting-edge technology with traditional storytelling to create digitally accelerated experiences for the web, mobile, tablet, and emerging content like Virtual Reality (VR) and Augmented Reality (AR) and the platforms to discover it. It is the first company in the world to win a Primetime Emmy® Award for a Virtual Reality project and the creator of the first original serialized VR narrative.

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Media Contacts:

Nicole Stuber
Secret Location
(647) 539-2472

Nick LaTona/Monica Pontrelli
Wonacott Communications, LLC
(310) 477-2871

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