Major Broadcast and Licensing Partnership with iQIYI
LONDON, UK: 24th April 2018 - Entertainment One (eOne) today shares details of a major partnership with iQIYI that will see its Emmy and BAFTA award-winning preschool property, Ben & Holly’s Little Kingdom, launch in China on a leading VOD platform and at retail in 2018.
Series 1 of Ben & Holly’s Little Kingdom, which hails from the creators of Peppa Pig, will be accessible on one of China’s largest internet video streaming services, iQIYI, from early May 2018. iQIYI will also manage licensing rights for the property in the region spearheaded by a publishing launch in summer/autumn 2018 followed by a hard launch spanning multiple categories later in 2018.
Claire Ellis, VP Licensing - Asia at eOne Family & Brands said, “We’re extremely excited to be bringing Ben & Holly’s Little Kingdom to audiences across China in 2018. The growing expansion of Peppa Pig in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQIYI to make this property a success throughout the region.”
Ben & Holly’s Little Kingdom is a critically acclaimed preschool 2D animated series created by Astley Baker Davies and aimed at children aged 3-6 years. The show won an International Emmy Award in 2014 for best Preschool series and follows the adventures of Princess Holly and her best friend Ben Elf in the magical Little Kingdom. The show currently airs in over 130 countries with licensing programs established in the UK, the US and Canada, Brazil and Mexico.
Wu Gang, Vice President at iQIYI Sales Department adds, “We’re thrilled to be bringing Ben & Holly’s Little Kingdom to families across China. This critically acclaimed series is a great example of the high quality children’s programming that is embraced by Chinese audiences and we look forward to finding licensing partners that can create opportunities for fans to interact with the brand beyond the TV show.”
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Diana Veysey/Charlotte Newcombe at License to PR
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes newly-launched MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company’s rights library is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.