(December 4, 2020) Today, rising Watts rapper TruCarr teams up with Bankroll Freddie in “Up Wit It,” a bruising new single off his upcoming debut project, Based On a Tru Story, releasing via 100 Ent/eOne in 2021. In the music video, the two friends show off their money, cars, and talent as they rap alongside a pounding beat and catchy synths. The video intercuts with clips from the film Boyz n the Hood, getting honest about the struggles Black men face all over the country and specifically in his hometown of Watts, California.
“I did it to turn the city up, to get the city some recognition,” TruCarr explains. “There’s people from our city that’s on, like Jay Rock. Shout out to TDE. But I want to bring more to the city. Like people know Compton, I want them to know Watts.”
The new music follows street single “Outside,” which was remixed by friend and fellow West Coast rapper Blueface and landed on his Famous Cryp album.
A name tells you a lot about a person. For rising rapper TruCarr, his moniker speaks to his persona and his family.
“I started off like I wasn't going to tell anybody any fake shit,” explains the Watts, California rapper, whose visibility exploded thanks to his street record “Outside.”
As the latest signee to Wack 100’s 100 Ent. and eOne (also home to The Game and Blueface), TruCarr is one of rap’s most distinctive new voices. He hails from Southern California and has that LA swag, but he’s got a bit of a Southern twang to his tone. That’s because his mother and grandmother are from Louisiana, and his father is from Michigan. It all adds up to a remarkably distinctive talent unlike one rap has ever seen.
As TruCarr records material at a furious pace, he’s got his eye set on his debut project, Based On A Tru Story. Like many things with the wise-beyond-his-years artist, the meaning of the title is straight-forward. “I'm going to keep it 100 and I'm talking about my life, so it's Based On A Tru Story,” he says. “It’s me and my name’s Tru, so it just fit.”
VP, Entertainment One, Music, Media Relations
200 Varick Street, Suite 803
New York, NY 10014
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.