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NEW MUSIC: TRUCARR AND RICH THE KID “LOSE MY MIND” FROM UPCOMING EP BASED ON A TRU STORY

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(January 27, 2021) Today, rising Watts, CA rapper TruCarr releases the music video for “Lose My Mind,” with Atlanta rapper Rich the Kid.  TruCarr’s hypnotic single is produced by JBFlyBoi and will be a part of his upcoming debut project Based On a Tru Story, releasing via 100 Ent/eOne in March 2021. In the mind-bending visual directed by LOUIEKNOWS, Tru and Rich the Kid go on a journey through extravagant LA mansions, churches, and trippy hallucinations where beautiful women dance in body paint.

Watch TruCarr x Rich the Kid "Lose My Mind"

The new single follows “She Got That” ft. Hardini, “What I See” ft. G Perico, “Up Wit It” ft. Bankroll Freddie, and street single “Outside” which was remixed by Blueface for his album Famous Cryp (Reloaded). 

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About TruCarr:
A name tells you a lot about a person. For rising rapper TruCarr, his moniker speaks to his persona and his family. “I started off like I wasn't going to tell anybody any fake shit,” explains the Watts, California rapper, whose visibility exploded thanks to his street record “Outside.”

As the latest signee to Wack 100’s 100 Ent. and eOne (also home to The Game and Blueface), TruCarr is one of rap’s most distinctive new voices. He hails from Southern California and has that LA swag, but he’s got a bit of a Southern twang to his tone. That’s because his mother and grandmother are from Louisiana, and his father is from Michigan. It all adds up to a remarkably distinctive talent unlike one rap has ever seen. 

TruCarr’s passion and personality shine on his pounding new single “Up Wit It.” Here, he delivers an impassioned anthem for his hometown, shouting its name throughout the high-energy track. “I did it to turn the city up, to get the city some recognition,” TruCarr reveals. “They're people from our city that’s on, like Jay Rock. Shout out to TDE. But I want to bring more to the city. Like people know Compton, I want them to know Watts.”

As TruCarr records material at a furious pace, he’s got his eye set on his debut project, Based On A Tru Story. Like many things with the wise-beyond-his-years artist, the meaning of the title is straightforward. “I'm going to keep it 100 and I'm talking about my life, so it's Based On A Tru Story,” he says. “It’s me and my name’s Tru, so it just fit.”

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Giovanna Melchiorre
VP, Entertainment One, Music, Media Relations

200 Varick Street, Suite 803
New York, NY 10014
(o)212-353-8800 x5279
www.entertainmentone.com 

About eOne
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
 
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
 

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