eOne, Hasbro’s global entertainment studio, debuts all new MY LITTLE PONY animated content – a weekly YouTube series, a new Netflix series plus two Netflix Specials.
February 17, 2022 (New York, NY): Hasbro, Inc. debuts all new animated MY LITTLE PONY content in 2022–a weekly YouTube series, a Netflix series, and two Netflix Specials, giving fans almost 500 minutes of brand new PONY adventures!
Hasbro will premiere “MY LITTLE PONY: TELL YOUR TALE,” a weekly YouTube series launching on April 7th, 2022 and “MY LITTLE PONY: MAKE YOUR MARK,” an animated series which will premiere as a 44-minute animated special on Netflix May 26th, 2022, followed by the launch of an 8-episode series with the same name on September 26, 2022. A second 44-minute special “MY LITTLE PONY: WINTER WISHDAY” will debut on Netflix November 21st, 2022. The impressive cast lineup will span all content, featuring the voice of Maitreyi Ramakrishnan, the star of Netflix’s hit show “NEVER HAVE I EVER.”
“My Little Pony was a childhood favorite for me and now, I get to be a pony! Life brought me full circle and I couldn’t be more thankful. I am so excited to be able to bring some fun adventures and wholesome magic into fans’ lives!” Maitreyi Ramakrishnan said in a statement on joining the series.
The two series and bonus specials debut on the heels of the immensely successful release of 2021’s MY LITTLE PONY: A NEW GENERATION on Netflix, which debuted as the #1 Kids Title in 86 countries and the overall No. 1 film in 20 countries. Both series will continue to follow the adventures of the MANE 5 ponies introduced in the film: SUNNY STARSCOUT, IZZY MOONBOW, HITCH TRAILBLAZER, PIPP PETALS and ZIPP STORM.
“MY LITTLE PONY: TELL YOUR TALE” will launch April 7th, 2022 for free on the MY LITTLE PONY YouTube channel, with a new 5-minute episode released each week. The series introduces MY LITTLE PONY’S beloved next-generation characters in a sprightly 2D animation style and features upbeat, comedic stories that kids of all ages can enjoy. The slice-of-life series will showcase new sides of the MANE 5 and expand their universe in exciting new directions. MY LITTLE PONY has an extensive presence on YouTube, with 35 channels in 33 different languages and over 5.9 million subscribers across all channels. “MY LITTLE PONY: TELL YOUR TALE” is produced by Lil Critter Workshop, with Gretchen Mallorie serving as Head Writer/Story Editor and David Flack as Creative Producer.
“MY LITTLE PONY: MAKE YOUR MARK” series will launch on Netflix May 26th, 2022 with a bonus 44-minute animated special teasing the “mane” series, to debut in September. Created with a dazzling 3D CG animation style evocative of the recent film, the special and series, which will consist of eight, 22-minute episodes, will follow the MANE 5 on a journey of self-discovery told through action-packed, hilarious, and heartfelt stories. “MY LITTLE PONY: MAKE YOUR MARK” was developed for television by Gillian Berrow, is produced by Atomic Cartoons, with Cort Lane serving as Executive Producer and William Lau as Supervising Director.
Parents and kids alike love MY LITTLE PONY because it inspires everyone to explore, express and celebrate what makes them unique. Just as Everypony has its special sparkle and “cutie mark,” every child has the opportunity to make their mark and celebrate their true colors. Aside from episodic content, fans will get to enjoy the MANE 5 through new audio stories, a console game, apps, music and a dedicated podcast throughout the course of the year.
Hasbro will also be bringing the series to life through their new line of toys which will feature characters, locations, and songs kids will love from the series. The two-in-one convertible “Musical Mane Melody Playset” gives kids the chance to beautify their ponies before taking the stage for an epic karaoke performance. Additionally, the MY LITTLE PONY Mini World Magic line of toys lets kids build their world of magical mini-friends from all across Equestria and consists of tiny scenes and adorable characters from the “MY LITTLE PONY: TELL YOUR TALE” YouTube series. Kids will be delighted by the MY LITTLE PONY Company Creation Set and MY LITTLE PONY Mini World Magic Epic Mini Crystal Brighthouse. Each set comes in a compact case so kids can take their pony scenes on the go. For travel-friendly fun, The MY LITTLE PONY Mini World Magic Crystal Keychain comes in a crystal-shaped carrying case that can be connected to a backpack.
All products will be available at most major retailers nationwide.
ABOUT MY LITTLE PONY
From its toy launch in 1983, MY LITTLE PONY has catapulted from iconic toy into a worldwide entertainment universe with multiple verticals including toys and games, licensed consumer products, publishing, music, a YouTube channel, digital gaming, live experiences and much more. In September 2021, MY LITTLE PONY: A NEW GENERATION launched on Netflix and introduced a new generation of ponies to a new generation of kids. The feature-length film became the #1 kids property at launch and was awarded the Common Sense Media Seal for Families. The movie kick-started a new era for the brand, with a focus on inspiring todays' kids to explore, express and celebrate what makes them unique. This new generation of ponies has its own fresh toy line and licensed consumer products across multiple categories, with a wealth of content set to launch in 2022. MY LITTLE PONY has aired in nearly 200 territories and over 350 episodes and three feature films have been produced.
For more information on MY LITTLE PONY, please visit https://mylittlepony.hasbro.com
ABOUT eOne FAMILY BRANDS
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro, Inc. (NASDAQ: HAS), eOne’s expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne’s Family Brands division is a team within the global Hasbro family that specialises in the development, production, distribution and brand management of kids entertainment. Key properties in the brand portfolio include international preschool TV phenomenon Peppa Pig; superhero hit PJ Masks; newly-launched pre-school series Ricky Zoom; My Little Pony and Jem. Alongside these popular brand properties, eOne’s Family Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little Kingdom, Winston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services. eOne’s Family Brands team currently has over 200 employees based in London, Paris, New York, Toronto, Melbourne, Hong Kong, Shanghai and São Paolo.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@ Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)
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