DROPS FIRST TRACK AND VISUAL FOR “GAH DAMN HIGH” FT. WIZ KHALIFA: https://youtu.be/liPaVX3wih8
FORMS PARTNERSHIP WITH GARY VEE AND CODY HUDSON TO LAUNCH NEW CANNABIS BRAND ASTERISK*
(July 31, 2020) Legendary rapper, producer, entrepreneur Juicy J has announced his new album The Hustle Continues available October 14th via eOne. The album, which was produced / executive produced by Juicy J features many of the biggest names in the culture including Lil Baby, Megan Thee Stallion, NLE Choppa, Young Dolph, Key Glock, Logic, A$AP Rocky, 2 Chainz, Conway, Ty Dolla $ign, Rico Nasty, Jay Rock, Lord Infamous and Project Pat. You can hear the first track off the album via a new video for “GAH DAMN HIGH” feat. Wiz Khalifa. The video, directed by Joe Weil, is a hilarious reality TV styled production following a day in the life of a quarantining Juicy J and family. Featuring Wiz Khalifa, real-life business partner Gary Vee, along with Lena The Plug and Adam 22, watch to see Juicy paint, clean, grow cannabis, and more.
His first independent release since 2009’s Hustle Till I Die, the significance of signing to eOne for The Hustle Continues goes all the way back to the start of his career. Alan Grunblatt, eOne’s President of Urban Music, signed Three 6 Mafia to their first record deal stating, “I’m thrilled to be working with Juicy J again. I first worked with him back in the Three 6 Mafia days and I am so proud of his success. He is an amazing, multi-faceted artist, rapper, writer and producer.” Juicy adds, "Alan gave Three 6 Mafia our first deal, he believed in me then and he believes in what I'm doing today as an artist, and as a producer. It made the most sense to release ‘The Hustle Continues’ independently and eOne gave me the best deal where I own 100% of my masters."
Juicy J has also announced a partnership with Gary Vee, a four-time New York Times bestselling author and one of the most famous public speakers alive and Cody Hudson, a museum-showing, contemporary fine artist with a Nike signature head-to-toe collection to launch the new cannabis brand Asterisk*. The brand lives under the Green Street umbrella - a company long known for creating innovative partnerships between artists and cannabis brands. “We’re assembling the Avengers for weed,” says Rama Mayo, Green Street co-founder. With more info to come on the company, they are debuting both cannabis and non-cannabis products including 2 graphic t-shirts, 1 long sleeve & 2 sweatshirt designs, 2 snapback hats, a Nalgene water bottle, and 2 strains of Indica dominant flower, one being Juicy J’s signature strain ‘Wildflower.’ Green Street has also unveiled their newest project, a 7-story ‘cannabis businesses only’ office building in DTLA, complete with a 4-star restaurant, art gallery, weed social
club, an open-air rooftop bar/performance area, and office space for Asterisk* and other cannabis-only brands. Asterisk* cannabis products are available now exclusively at MMD Dispensaries in Los Angeles and online at AsteriskGoods.com
As one of the founding members of the legendary platinum-selling Memphis rap group Three 6 Mafia, Juicy J is credited as one of the founders of Southern rap. His contributions to the sound of the culture over the last three decades have made his influence omnipresent. Just last year he produced Megan Thee Stallion’s Platinum break out “Hot Girl Summer” which went #1 on the Billboard Rhythmic charts and became the first female rap collab in history to reach #1 on Apple Music.