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GRAMMY® NOMINATED & BILLBOARD MUSIC AWARD WINNING JJ HAIRSTON SET TO RELEASE 11TH STUDIO ALBUM, NOT HOLDING BACK ON NEW YEAR’S DAY, JANUARY 1, 2021

New Album Boasts Features with Kierra Sheard, Travis Greene,

Rich Tolbert, Jr., Naomi Raine of Maverick City & More

+ Free Bonus “Not Holding Back” Devotional Book Available in January 2021

Pre-Sale Tickets Available for “Not Holding Back” Virtual Album Release Concert

Now on JJHairston.com

Updated Edition of JJ & Trina Hairston’s Debut Memoir

A Miracle Marriage Available Now at JJHairston.com

(NASHVILLE, TN) – December 4, 2020 – Today, Entertainment One (eOne) and JamesTown Music announce the release of JJ Hairston 11th studio album Not Holding Back. The 12-track ensemble seeks to provide hope, healing and inspiration for all post the Pandemic of COVID-19. Hairston’s Not Holding Back will be accompanied by a free downloadable devotional book of the same title in late January 20201 and an updated version of Hairston’s best-selling memoir, A Miracle Marriage, will be available for purchase. The album Not Holding Back will be available for purchase on all major digital retail and streaming outlets on New Year’s Day, January 1, 2021.

Pre-sale tickets for a virtual album release concert begin today (using promo code JJYP21) via JJ Hairston’s official website JJHairston.com.

Not Holding Back is preceded by the go-go infused single “You Are Lord of All” featuring Phillip Bryant and Pocket of Hope. The single is currently top 20 on Billboard’s National Gospel Airplay chart.

Fresh off 2019’s #1 single, “Miracle Worker,” and sold-out domestic tour, the album, Not Holding Back consists of an organically composed list of 12 live tracks - each with its own message, but cohesively gathered to directly touch his audience, as is always the intention. This new set of work promises to uplift its listeners to combat the fear of being vulnerable, and illuminate the power of never holding back. Not Holding Back will features collaborations with Kierra Sheard, Travis Greene, Rich Tolbert, Jr. and Naomi Raine of Maverick City.

JJ Hairston shares, “This project is one of the most important projects we’ve ever released. Not only because the music is relevant and heartfelt, but because we intentionally revived the musical style of our genesis, while embracing the musical style of our current culture. The marriage of both came together and formed a really powerful body of work”.

Hairston’s previous accolades include 7 Stellar Gospel Music Awards, a Billboard Music Award, and an ASCAP Rhythm & Soul Award. JJ Hairston and Youthful Praise were also nominated for a 2018 GRAMMY for Best Gospel Performance/Song.

Currently, JJ Hairston is continuing his devotion to a greater purpose alongside his wife, Trina Hairston, having recently released a book “A Miracle Marriage” together, while also serving as Campus Pastors for All Nations Worship Assembly (ANWA) Washington, DC campus.

Not Holding Back will be available for purchase on all major digital retail and streaming outlets on New Year’s Day, Friday, January 1, 2021. Tickets are available for the Not Holding Back Virtual Album Release concert now via JJHairston.com.

For more information visit JJHairston.com or follow him on social media using the handle @JJHairston and on Facebook at Facebook.com/Youthful.Praise/.  

 

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About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

 

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

 

For JJ Hairston Publicity:

CR8 Agency

Vaughn Alvarez - vaughn@cr8agency.com

 

 

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