Entertainment One Unveils Plans for World’s First Peppa Pig World of Play Indoor Attractions from Merlin Entertainments

  • World’s First Peppa Pig Themed Indoor Play Centres for Families Set to Launch in Shanghai in 2018
  • Four additional Locations in China and the U.S. Targeted for 2019

LONDON: TUESDAY 5th JUNE 2018 – As the growth of Peppa Pig continues to build across the globe, Entertainment One (eOne) and Merlin Entertainments (Merlin) today proudly announce plans for the world’s first ever Peppa Pig World of Play. The standalone indoor attraction will bring to life eOne’s much-loved preschool television property in a series of interactive play areas designed for all the family. The first locations announced are Shanghai’s LC Mall set to open its doors late 2018  and the Grapevine Mills in Dallas/Fort Worth, Texas targeted to open in early  2019.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the US, which are also planned to open in 2019.

Peppa Pig World of Play is a unique indoor attraction concept that will give pre-school children an opportunity to step into the exciting world of Peppa Pig in an immersive play environment packed full of family-inclusive activities. With a design concept adaptable to different spaces, children and their families will be immersed in the world of Peppa Pig as they visit ten play areas that will ignite their imaginations. Merlin will build and operate the themed attractions under an exclusive multi-territory licensing agreement with eOne.

Peppa Pig is loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive Peppa Pig indoor play experience for her many fans,” said Andrew Carley, EVP Global Licensing, Family & Brands at eOne. “The partnership with Merlin underlines our own long term strategy of building enduring global success for Peppa Pig and these attractions will play an integral role in making it a favourite preschool property for many years to come.”

Mark Fisher, Chief Development Officer at Merlin Entertainments, said: “We are very excited about the opening of the world’s first ever Peppa Pig World of Play in partnership with eOne. Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin. The attraction’s flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the US.”

Earlier this year, Merlin launched two in-park dedicated brand areas at Gardaland, Italy and Heide Park, Germany as well as Peppa Pig themed accommodation at both Resort Theme Parks, which are proving very popular with guests.



For press enquiries please contact:

Diana Veysey at License to PR


Tel: 020 7637 4660


About Peppa Pig World of Play

Peppa Pig World of Play is a standalone indoor family attraction operated by the global attraction operator Merlin Entertainments plc under exclusive licence from Entertainment One. Peppa Pig World of Play will take pre-school children and their families, on an unforgettable adventure where they can step into the world of Peppa Pig and join Peppa and her friends to explore, discover and interact with a variety of instantly recognizable characters and locations from the show in a number of colourful playscapes lovingly recreated from the animated series. This incredible indoor play centre features ten stimulating play areas designed to fuel the imaginations of young children through a variety of interactive activity-based play that brings the incredible world of Peppa Pig to life. Further Peppa Pig World of Play attractions are due to open over the next two years.


About Merlin Entertainments plc

Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.29,000 employees (peak season).

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About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s robust network includes newly-launched MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.

The Company’s rights library is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.

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