LONDON: JUNE 16 2017- Entertainment One (eOne)'s Peppa Pig demonstrated its growing appeal with Russian audiences when the preschool animated series scooped three awards at Multimir's inaugural awards ceremony which took place in Moscow on 31st May – 4th June 2017 to honour the very best in children's animation.
Peppa Pig was crowned 'Best Foreign Animated Series', 'Best Female Character in a Cartoon Series' as judged by a Jury panel that includes leading figures in Russia's children's entertainment industry and also 'Best Female Character in a Cartoon Series' as voted by audiences.
Launched in 2016, Multimir Children's Festival is a five-day summer festival for kids that takes place over 14,000 square metres and features over 50 interactive zones showcasing popular children's animated properties. This year, the festival attracted over 150,000 children from across Russia and eOne worked with its Russian licensing agent, Megalicense, to curate three interactive areas for its brands Peppa Pig, PJ Masks and Ben & Holly's Little Kingdom.
Commenting on the award wins, Monica Candiani, Head of International Sales at Entertainment One said, "We're thrilled that Peppa Pig has been honoured with these prestigious awards which are a ringing endorsement of the show's popularity and resonance in Russia."
These award wins follow close behind the recent 'Golden Bear' accolade that was awarded to eOne and Megalicense in March 2017 by Russia's Association of Children's Goods and Services in honour of its performance in 2016. The committee paid tribute to the "outstanding results in the management and the development of the licensing and marketing program for Peppa Pig in Russia".
Peppa Pig first launched on air in Russia in Autumn 2012 on Russia's No. 1 dedicated children's TV channel, Karusel, where it now airs daily in multiple time slots. Merchandise debuted at retail in Russia from October 2014 and Megalicense manages the consumer products program, which now boasts 35 partners across categories including toys, apparel, and accessories, publishing, live events, homewares and FMCG.
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About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One's robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; newly-launched MAKEREADY with Brad Weston; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company's rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks