PAWTUCKET, RI – February 11, 2022 – Entertainment One (eOne), Hasbro’s entertainment studio, today announced the hire of Ruedilyn Cox as VP Global Franchise Strategy & Management for Kiya, effective immediately. Cox will be based in London and report to Esra Cafer, Senior Vice President, Global Brand Management, Family Brands at eOne.

“Ruedilyn brings a wealth of experience working with iconic, award-winning global franchises like Harry Potter and Bing to her new role with eOne,” said Cafer. “Kiya is our next big preschool IP, and we are thrilled to see where she takes the brand. We are confident that Kiya will be successfully positioned as the next great preschool franchise under her strong leadership.”

Last year, eOne greenlit Kiya, a new series for pre-schoolers set to launch in multiple markets globally in 2023. The series is about a young superhero and her two best friends, which will debut with 52 x 11-minute episodes across linear and digital broadcast platforms including Disney Jr. and Disney + globally and France Télévisions. Kiya’s world features a diverse cast of characters inspired by the varied landscape, natural beauty and culture of Southern Africa.

In her new role, Cox will be responsible for driving long-term franchise and content strategy and vision for growth of Kiya across Hasbro’s Blueprint globally. She will partner with multiple functions to set, align and drive the long-range global brand strategy and global content production and rollout plans for the exciting new-to-market brand, leading a small and empowered team of directors and coordinators to maximise potential and efforts both within her team and across the business. Cox will be working cross-functionally with teams, including Production, global and regional Toys & Games, Content Sales, Digital Gaming, YouTube & Social Media, Consumer Products, LBE, Promotions, Entertainment Brand Marketing, Legal and Finance.

Prior to Hasbro, Cox was the Head of Marketing at Acamar Films where she was globally responsible for franchise development and marketing communications of the preschool animated series Bing and its many touchpoints including cinema releases, apps and consumer products. Previously, she spent years at Warner Bros. as Senior Brand & Marketing Manager, Harry Potter Global Franchise Development, managing the company’s relationship with J.K. Rowling and delivery of a cross-functional, inspirational approach cross all stakeholders globally for the Wizarding World, Harry Potter and Fantastic Beasts.

About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

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