Entertainment One Gears Up for the Launch of PJ Masks in China
Popular Animated Preschool Series will Debut in China on VOD Platforms Tencent, iQiYi and Youku from Spring 2018
LONDON: 14th February 2018 – As the popularity of hit preschool superhero TV property, PJ Masks, continues to accelerate around the world, Entertainment One (eOne) proudly announces new content deals with three leading video-on-demand (VOD) platforms that will mark the entrance of the show into China from Spring 2018.
PJ Masks first launched on-air internationally from March 2016 on the Disney Junior global network and is currently broadcast in over 85 territories worldwide. Now eOne is gearing up to introduce the show to the Chinese market as the 52 x 11min episodes from series one will soon be available on leading VOD services Tencent, iQiYi and Youku. On the back of these deals, eOne is now assembling a dedicated PJ Masks consumer products programme for China that will significantly expand the global reach of this successful preschool property which already boasts 600 licensees in multiple territories around the world.
Monica Candiani, Executive Vice President Content Sales at Entertainment One Family says, “PJ Masks is generating an extraordinary level of buzz around the world and proving to be a hot property, both for content and merchandise. We’re therefore delighted to be partnering with these leading VOD platforms to bring this fantastic show to audiences in China for the first time.”
These developments follow the recent announcement of new free-to-air broadcast partners for PJ Masks including TVCultura (Brazil), RTL Kockica (Croatia) and DR Ramsajang (Denmark). These latest partners join an impressive line-up which, in addition to co-production partners Disney Junior and France 5 (France), includes Tiny Pop (UK), ABC Kids (Australia), RAI (Italy), Televisa (Mexico) and YoYo TV (Taiwan).
The first episodes from PJ Masks season two have recently premiered in the U.S. and eOne is now gearing up to roll-out the new season to the rest of the world from February and early March. eOne has also recently announced that a third series is currently in production.
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About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes newly-launched MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company’s rights library is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.