Bolsters Seasonal Gift and Dress-Up Offerings
NEW YORK: January 4, 2018 – Entertainment One (eOne) today reveals a series of new licensing partners and contract renewals that are set to boost Peppa Pig’s consumer products program and further extend the brand’s retail presence in the U.S. and Canada. The continued rapid growth of the property is buoyed by the ongoing production of new episodes and content, both on-screen and beyond, which helps drive consumer demand for licensed merchandise across an ever-wider array of categories.
The popular preschool animated series is a family favorite on Nick Jr. in the U.S. and a top-rated program on Treehouse TV in Canada. Consumer demand for Peppa Pig products remains robust and eOne is expanding the brand’s licensing program with a fresh crop of partners that will develop a treasure trove of must-have assortments for special occasions – from birthday party decorations to Halloween costumes and more. These include: CSS Industries, which is on board to produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group for character treat buckets ideal for parties and Halloween.
Additionally, eOne has renewed several long-standing partnerships in the U.S. and Canada including: Amscan (party goods including tableware, decorations, favors and invitations); Kurt S. Adler (Christmas ornaments and decorations); and Palamon (Halloween costumes).
“Young viewers and their families just can’t get enough of Peppa Pig and they’re always looking for new ways to incorporate the brand and its characters into their lives,” said Joan Grasso, eOne’s SVP, Licensing - North America, Family & Brands. “We’re delighted to welcome our newest partners and extend our current collaborations to provide Peppa Pig fans with even more imaginative products to celebrate special holidays and occasions.”
Peppa Pig is a popular preschool entertainment brand that continues to generate over $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide with over 80 partners in the U.S. and more than 50 in Canada.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; newly-launched MAKEREADY with Brad Weston; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.