LONDON: JUNE 29 2017 –Entertainment One (eOne) today announced that it has signed a new free to air broadcast partner for its popular preschool superhero property, PJ Masks, in Australia have already launched in TRU in May and will roll out to all retail in August
PJ Masks debuted on air in Australia from March 2016 on Disney Junior and is a top-rated show for the channel. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from 3rd July 2017. The broadcaster is currently home to eOne's other preschool TV properties, Peppa Pig and Ben & Holly's Little Kingdom.
eOne has assembled a strong line up of partners for the Australian licensing programme which already has 15 licensees on board in key categories including toys, games, dress up, publishing, apparel, back to school and partyware. Just Play's master toy line including action figures, play sets, vehicles, plush, and role-play items will be distributed to the wider retail market by The Brand Exchange in August 2017.
Following the toy launch, the following licensees will roll out PJ Masks product ranges across Australia in September and October 2017:
- Parragon Publishing will publish a range of story, colour and activity books from September
- Amscan has been signed for puzzles and partyware
- MJM will launch a range of puzzles and games
- Caprice Australia will introduce the first line of apparel with a line of t-shirts and sleepwear available from Target and Big W stores
- Rubie's Deerfield are readying a line of dress-up that will roll out at limited retailers in October
- Zak Australia will debut lunchware from October
Monica Candiani Head of International Sales at Entertainment One comments "We're thrilled that the adventures of the PJ Masks will be watched in more homes across Australia when the show launches on ABC Kids. Around the world the show's fan base continues to accelerate at a remarkable pace and we see tremendous potential for the property in Australia. "
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One's robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company's rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.
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Diana Veysey/Charlotte Newcombe at License to PR
Tel: 020 7637 4660