Entertainment One Announces Consumer Products Launch for Peppa Pig in Japan

  •  “Peppa Pig Goes to London” Themed Pop-Up Store Opening in Tokyo from 28th March - 3rd April
  • Nationwide Merchandise Retail Launch with Toys ‘R’ Us from June
  • Nippon Columbia to Launch first DVD on 28th March

LONDON: 27th March 2018 – Following the broadcast launch of Entertainment One’s (eOne) global preschool phenomenon Peppa Pig in Japan last October, the licensor today shares details of the property’s merchandise launch that will be kicked off with an exclusive retail event.

eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUS at an exclusive “Peppa Pig Goes to London” themed pop-up store this spring. Running from 28th March–3rd April 2018 at Takashimaya, Shinjuku department store in Tokyo, the pop-up will draw on the property’s British heritage with décor and styling inspired by the “Peppa Goes to London” story book. Inside the store there will be over 100 product SKUs available from 23 licensing partners, spanning categories including toys, publishing, novelty, homewares, home entertainment and stationery.

To support the pop-up, Takashimaya will also host special Peppa Pig screenings between 28th March – 10th April. Alongside selected fan-favourite episodes, an exclusive original episode will be shown that will give families the opportunity to watch Peppa and friends enjoying cherry blossom, to coincide with Japan’s traditional cherry blossom season. There will also be English language workships for young visitors to enjoy and reading sessions of Peppa Pig books in Japanese.

An opening ceremony will be held on March 28th to celebrate the start of the activity at Takashimaya and will be attended by the British Ambassador to Japan, Paul Madden CMG, along with the Japanese Peppa and George Pig voice actors.

Following this retail event, Peppa Pig merchandise will launch nationwide at Toys ‘R’ Us stores in June.

The multi-award winning animated show premiered on TV screens in Japan last October on TV Tokyo. The series also launched on cable channel Disney Junior in January 2018 and following strong viewing figures, Peppa Pig will get a new time slot from 27th March that will see it reach more households. Alongside this, Japanese Home Entertainment distributor Nippon Columbia will introduce the first Peppa Pig DVD ‘Muddy Puddles’ into the market from 28th March. 

eOne’s Ami Dieckman, SVP International Licensing, Family & Brands explains “The response to Peppa Pig in Japan has mirrored the brand’s success throughout Asia and we’re seeing the demand for merchandise build rapidly. As the property’s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the Peppa Pig consumer products launch with a London themed retail event that will give families a unique opportunitiy to engage with the property, while also demonstrating the brand’s tremendous potential to licensees and retailers across the country.”




For press enquiries please contact:

Diana Veysey/Charlotte Newcombe


Tel: 020 7637 4660


About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s robust network includes newly-launched MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.

The Company’s rights library is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.

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