Entertainment One and Benny The Butcher Complete Global Label Deal for Benny’s Black Soprano Family Imprint New Single “Da Mob” Featuring Rick Hyde & Heem Out Today
(April 24, 2020) Entertainment One (eOne) and Benny The Butcher announce a new, global label deal with Benny’s Black Soprano Family (BSF) imprint and unveil plans to release a slate of new music in 2020 for its roster. Under this new deal, BSF artists Heem & Rick Hyde will release new albums this later this year, and today see the official release of the new single, “Da Mob,” which features Benny, Heem & Rick Hyde. “Da Mob” is taken from the forthcoming Benny The Butcher & DJ Drama Presents: Gangsta Grillz X BSF Da Respected Sopranos, scheduled to be released in June. This will be followed by a Black Soprano Family label compilation project where Benny will introduce the rest of his BSF roster.
The Griselda collective (featuring Benny, Westside Gunn and Conway the Machine) is a unified family movement built on authenticity. It’s cultural, it’s raw and it’s viral, making Griselda’s ascension, both collectively and individually, palpable. From their inauspicious Buffalo roots, to signing with Eminem and Shady Records, in a nonplussed industry which advances style over substance, the Griselda juggernaut has created a real and sustaining moment. With the crew’s amazing run of both commercial success and critical acclaim there is no disputing that a real street ethos exists. Out of this collective and ethos, Benny’s BSF family- and fan-first imprint, was built, brick by brick. While Benny made the mainstream come to him by just being himself, that same mantra will be upheld by the talent he has already signed and will sign to his burgeoning BSF ecosystem.
Sean Stevenson, eOne’s EVP and GM, Music, says, “What Benny has done to keep his work in the forefront since 2009 has been incredible. eOne is driven by great talent and having BSF in the family only adds to the what we can do now. This first track is the start of more big things to come from Benny, Rick Hyde and Heem, and we are proud to be playing a part in it.”
Benny says, “This is a dream come true to me. A dream that started in my head in 2011 while I was in prison. The seeds were planted while I was at Elmira correctional facility and when I was released in 2012, I’ve spent every day since working to bring this vision to fruition.”
Benny continues, “It’s been one of my dreams to do a label deal and put my homies in position to win. I want to expose the talent from my area and I want to expose the world to the talent they may not have heard unless it was brought to you by Black Soprano Family.” “I see us as leaders; I’m cut from that cloth.”
To commemorate BSF’s new deal with eOne, Benny sat down with Complex to discuss the announcement, the forthcoming label compilation and what to expect from BSF in the future.
Purchase & Stream BSF’s “Da Mob” here.
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Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.