Peppa Pig’s Theatrical Release in China scheduled for Chinese New Year 2019
BEIJING, August 22, 2018 – Entertainment One (“eOne”) and Alibaba Pictures Group Limited (“Alibaba Pictures”) jointly announced plans today for their first co-production which will mark Peppa Pig’s big screen debut in cinemas throughout China. The beloved pre-school phenomenon will appear in theaters in China for the first time this Chinese New Year, which coincides with the 2019 Year of the Pig. eOne and Alibaba Pictures are co-producing a full-length feature film which contains live action and brand new animated content, based on the Peppa Pig television series created by Astley Baker Davies. The film, “Peppa Celebrates Chinese New Year,” is scheduled for release in China on February 5, 2019, and will be distributed by Alibaba Pictures.
"This cooperation is an important opportunity to promote cultural exchange between China and the West. Alibaba Pictures is excited to share China's traditions and culture with the rest of the world with a new fun filled storyline featuring a character as popular as Peppa. The Peppa Pig series emphasizes the importance of family values, and that is something that will deeply resonate with Chinese audiences. We hope this family film will pave the way for further development of films for young audiences in China," said Wei Zhang, president of Alibaba Pictures.
The film’s storyline was developed specifically for young families celebrating Chinese New Year and it incorporates many Chinese New Year traditions, such as dragon dancing, dumpling wrapping, and other traditional customs. The film will also introduce brand new characters – including Panda twins. Limited-edition panda-themed merchandise will be released exclusively through Ali Fish, the licensing and entertainment business unit under Alibaba Pictures.
“There is a huge fan base for Peppa Pig in China, so we’re thrilled with the prospect of bringing the brand’s first ever theatrical release to cinemas in the region in early 2019,” said eOne’s Olivier Dumont, President, Family & Brands. “We’ve worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences. We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year.”
The Peppa Pig series and related IP have become world leaders in animation programming for pre-school aged children.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes Makeready with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
The Company's rights library, valued at US$1.7 billion (as at 31 March 2017), is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.
About Alibaba Pictures
Alibaba Pictures Group Limited (“Alibaba Pictures”) is the flagship unit of Alibaba Digital Media and Entertainment Group. The company’s operations integrate the full entertainment value chain, including investment and financing, content development and production, promotion and distribution, merchandising of intellectual property rights, as well as cinema services. Alibaba Pictures is listed on both The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited. Alibaba Group is the largest shareholder.