Launched in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS toy line introduced action figures that convert from robots to vehicles and back again – and today is one of the world’s most recognizable and successful toy and entertainment brands. With more than 30 years of history, thousands of unique TRANSFORMERS robots have been introduced through toy lines, animated TV series, comic books and animated and live-action feature films. The TRANSFORMERS brand has grown to become a truly franchise property with licensees spanning publishing, digital gaming, apparel and more.